If your email campaigns are not helping you convert the leads into sales then you are not the only one. This is quite a familiar situation and not a new one in the world where one is dealing with the generation of leads in Dubai for instance. Well, then what is it? Why is this happening and how can it be solved? Now let’s take a look of the major causes that exist and how lead generation company dubai can change the course for the better.
1. Analyze Your Metrics
Do not only send out emails with fertilizer and let them go in the dark— it is important to monitor theopen rate, click through rate, bounce rate, unsubscribe rate, and the conversion rate. These metrics will indicate you on what is a success and what is a failure in your social media marketing strategies.
For example, if you get low open rate it could be caused by uninteresting subject lines. Should the clicks fail to happen, it may mean that your email content is off base or holds no value indeed. At the same time, a high bounce or unsubscribe rate suggests the problem with frequency or relevance of the emails delivered. Solving them involves being blunt about a company’s approach to email and making adjustments when needed.
2. Know Your Audience
Since Dubai is cultural diverse, that means it is also a social diverse city with people with different needs and requirement. If you are having a small list of subscribers or the subscribers have no interest regarding any offer you have, then there are high risks of not getting any conversion.
Consider this: But then if you are sending out an email to 65 people, it is unlikely you will get good response. Ideally, you should have more than 1 thousand subscribers—the actual people who are interested in your proposal. Just buying the leads or targeting any random contact will be of no use to you. Instead it is preferable to compile a list of people who actually have an interest in your product or services.
3. Create Tactical and Compelling Materials
Well, let’s be honest, nobody has time for lengthy emails that are not very informative. To drive your emails home your content should be concise, clear and persuasive. Subject of your emails should be catchy from the first moment. The overall tone of the email should be simple and focus on the fact that you and your company have a product or service that can resolve your recipients’ issue. Also, don’t forget about a powerful CTA that will help to show viewers what they should do next.
If you are not getting engagement on social media then it time to reinvent your content. Ask yourself: does it address the needs and wants of your target group of consumers>? Is this information personalized and scant? If not, modify all of that.
Conclusion
Email marketing cannot be described as a universal remedy, not to mention the Dubai market is rather saturated at the moment. If you monitor your numbers, segment your audience, customize your communication, and refine, you can transform emails into powerful selling assets.
